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In 1900, three German brewers established Cervecería del Pacifico in the small Mexican port town of Mazatlán. Word of the exceptionally drinkable pilsner-style lager traveled fast. Soon, thirst for Pacifico spread from Sinaloa and up the rugged Baja coastline.
Pacifico is a pilsner-style beer, which simply means that is brewed using a method first adopted in the Czech city of Pilsen. It generally has a pale colouring and is slightly on the sweet side. Unlike most Mexican beers, Pacifico was originally brewed by Germans who had opened a brewery in Cerveceria del Pacifico, which is where the beer gets its name from.